AXEM offers expert, objective and creative advice on all aspects of a client’s sponsorship activities. We provide pre-project assessment and planning, and rights negotiation, the preparation of operational plans and recommendations for marketing and communications strategies.
 
Typical projects include:

Sponsorship Portfolio Analysis:

Consideration of existing and potential sponsorships in relation to client objectives and budgets.

Proposal Assessment and Sponsorship Selection:

Development and application of specific selection criteria, evaluation and sponsorship analysis, assessment of opportunities, recommendations on event selection and/or creation to meet objectives.

Business Deal Negotiation:

Development and handling of contract negotiations for rights packages, including sponsor benefits performance criteria, guarantees, renewal options, ambush protection measures etc.

Pre-Event Planning:

Marketing Communications strategy:

Strategies for leveraging a sponsor’s rights package, including internal and external campaigns using sales promotion, merchandising, public relations, advertising, and other marketing channels to maximize sponsorship return.